HOW Can SOS REHYDRATION BENEFIT YOU
• SOS Gives You 6x the Amount of Electrolytes found in the Average Sports Drink
Sports drinks are ineffective at combating dehydration since they do not contain the correct amount and balance of electrolytes and glucose. SOS has the perfect mix of them for optimal hydration.
• Absorb 3X More Water than Water Alone
Osmolarity is the balance between sodium and water in the body, and the lower it is, the better it is for rehydrating you. SOS equals the global standard set by the WHO.
• Increase Your Physical Performance by 20% or More with Better Hydration
A 2% loss in body weight due to dehydration can reduce athletic performance by 20%, due to a loss of energy and focus. Proper hydration can prevent this.
• SOS Tastes Great and has 75% Less Carbohydrates than Sports Drinks
Sports and Energy drinks are often sugary and do not contain the correct amount and balance of electrolytes and glucose.:
Sucrose, Sodium Chloride, Sodium Citrate, Potassium Chloride, Dextrose, Natural flavours, Natural Colouring, Malic Acid, Magnesium Citrate and Stevia. Osmolarity 230 mOsm/l.
SOS ingredients have been specifically balanced and formulated for rehydration. We use no artificial sweeteners, colours, flavours or preservatives.
Understanding the Problem with Dehydration
During a normal day we lose about two litres of water just through breathing, sweat, urine and bowel movements. When we exercise we can lose up to two litres per hour depending on the type of physical activity. Also, while sweating, we lose two main electrolytes: sodium (range 10-70 mEq/L) and chloride (range 5-60 mEq/L).
Just a 2% loss in body weight due to dehydration can reduce athletic performance by a staggering 20%. In addition, for every litre of fluid lost: your core temperature increases, heart rate rises, glycogen stored in muscles are used more rapidly, and lactic acid increases.
When we first start to sense thirst, we are already 2% dehydrated. At this percentage, humans begin to develop headaches, tiredness and loss of focus. These factors alone contribute to a decrease in performance and will only grow the more dehydrated one becomes, along with the imbalance of electrolytes in one’s body.
Increasing Proper Levels of Water Absorption
When fluid arrives at the first portion of the small bowel, the unique SOS formula activates the body’s Sodium/Glucose co-transport system.
Balancing Water & Sodium Levels in the Body
Osmolarity is the balance between water and sodium in the body. The body’s normal (isotonic) osmolarity is 290mmol/L. From a rehydration perspective, the lower the osmolarity, the faster the body can absorb water.
High glucose concentrations can increase the osmolarity of drinks. SOS osmolarity is 230mmol/L, which means we are a hypotonic drink. That’s better than isotonic and hypertonic drinks when it comes to rehydration.
SOS Osmolarity is 20% lower than the average hydration drink, 25% lower than the average coconut water, 50% lower than the average sports drink, and over 80% lower than the average soda.
Then, one molecule of sodium is pulled from the small intestine into the blood vessels by one molecule of glucose; subsequently, due to osmotic forces in the body, water gets absorbed as it always follows sodium.
The ‘Sodium Glucose co transport system’ was discovered by the medical community, and doctors use this system to treat mild to moderate dehydration, saving millions of lives all over the world. This method of delivery is called Oral Rehydration Therapy (ORT) and is fully endorsed by the World Health Organization (WHO) and UNICEF.
SOS equals the global standard set by the WHO. We have also been able to lower the osmolarity and stabilize the taste a complex challenge that no rehydration drink has managed to date.
SOS can be compared to an IV drip. It works just as rapidly but is safer and cheaper than intravenous therapy at treating mild to moderate dehydration.
