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About Us


Now based in the Sunny Bay of Plenty Fuelme is NZ owned and operated.  We have a passion for "going long" whether it be hiking biking, running cycling or swimming.

Fuelme was originally a shop in the Onehunga Mall, Auckland but like all athletes its been on the move.  Any one remember this logo?

With over 15 years of endurance history fuelme is dedicated to endurance sports, Adventures and Epic challenges.  But we are equally keen on team sport fuelling and supporting clubs.  Gear and equipment to support Endurance sport is also a big part of our product range.  One that is growing as we hunt down more options and as new product become available.

And we understand some of the challenges you face! Having competed in Coast to Coast, Ironman, ½ Ironman’s, Tarawera Ultras, Taupo Ultra, many NZ and international Marathons, Multi day adventure races, Kelper Challenge, Routeburn, Motatapu and run the length of Finland in the Sumi Jouksee ….we get it! We also understand we are all different and our bodies suit slightly different tweaks in fuelling.  So as passionate as we might be about some brands we are equally supportive of other brands as they will suit other athletes.

Because we’ve done it, we understand it, and are genuinely are excited to see what people achieve and to assist people to do these amazing events.  The buzz is infectious – See you out there!


At Fuelme we endeavour to stock the best products specifically designed to help endurance athletes and adventurers.  We follow what is going on internationally and do what we can to bring you new product options as soon as possible.  Please drop us a line if you think we are missing something!

Check our Brands here 

Our vision is to be New Zealand’s go to site for endurance fuelling and gear products providing:

  • quality products
  • outstanding service
  • open and honest communication
  • great backup product support and warranty support
  • easy product returns and exchanges
  • awesome deals
  • sound advice

Fuel Me is not a drop shipping website – but we do offer a back order options on some gear however this usually will still come via FuelMe.  

As our current warehouse space is limited so we don't always hold a large quantity of stock of all products but we do restock weekly/fortnightly or monthly depending on the product - stock is arriving daily. Please use the Out of Stock Notifier or send us and email if something you are after is showing as unavailable.

We ship all orders of in stock items that are received by 3pm on the same day they are received.

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