Gear. Fuel. Performance.

About FUELME

New Zealand Sports Nutrition, Hydration and Endurance Gear Specialists

FuelMe is a New Zealand-owned sports nutrition, hydration and endurance gear store based in Tauranga. We supply athletes, clubs, teams and active New Zealanders with trusted products for training, racing and recovery.

Our range covers endurance nutrition, electrolytes, recovery products, caffeine, hydration gear, swim and triathlon products, anti-chafe and body care, bottles, flasks, race belts, running vests and practical race-day gear.

FuelMe supports runners, cyclists, triathletes, swimmers, trail runners, ultra runners, team sport athletes and everyday active people who want reliable products and practical advice.

Products for Training, Racing and Recovery

FuelMe brings together specialist products for before, during and after exercise.

We stock energy gels, chews, jellies, carbohydrate drink mixes, electrolyte drinks, protein and recovery products, caffeine products, swim care, goggles, anti-chafe products, hydration vests, soft flasks, bottles, race belts and other event-day essentials.

Our range includes trusted brands such as TORQ, SOS Hydration, Näak, Maurten, Koda, Pure Sports Nutrition, Tailwind, GU Energy, Clif, Precision Fuel & Hydration, Skratch Labs, Caffeine Bullet, FlyCarb, SBR Sports, TRISWIM, TRISLIDE, Body Glide, SaltStick, Hydrapak, CamelBak, Aonijie and other specialist sports nutrition and gear brands.

Practical Advice, Not Just Products

Sports nutrition can be confusing. Different athletes need different products depending on their sport, distance, sweat rate, stomach tolerance, training load and race-day goals.

FuelMe helps customers choose products by need, not just by brand. We help athletes understand fuelling, hydration, caffeine, recovery, swim care and race-day gear so they can train and compete with more confidence.

Whether you are preparing for a half marathon, marathon, ultra, triathlon, swim event, cycling event, school tournament, team sport season or everyday training, FuelMe makes it easier to find the right products in one place.

Supporting Athletes, Clubs, Teams and Retailers

FuelMe supplies individual customers throughout New Zealand, as well as clubs, teams, schools, coaches, gyms, events and retailers.

We offer online ordering, New Zealand-based dispatch, selected wholesale supply, bulk order options and practical product guidance for athletes and organisations.

Why Shop with FuelMe

Athletes choose FuelMe because we offer a specialist range, trusted brands, practical advice and fast access to products that are not always easy to find locally.

FuelMe is here to help New Zealand athletes fuel better, hydrate well, recover properly and get to the start line with the products they need.

FuelMe
New Zealand sports nutrition, hydration and endurance gear specialists.
Based in Tauranga. Shipping throughout New Zealand.

 Fuelme was originally a shop in the Onehunga Mall, Auckland but like all athletes its been on the move.  Any one remember this logo?

 

With over 18 years of endurance history Fuelme is dedicated to endurance sports, Adventures and Epic challenges.  

And we understand some of the challenges you face! Having competed in Coast to Coast, Ironman, ½ Ironman’s, Tarawera Ultras, Taupo Ultra, many NZ and international Marathons, Multi day adventure races, Kelper Challenge, Routeburn, Motatapu and run the length of Finland in the Sumi Jouksee ….we get it! We also understand we are all different and our bodies suit slightly different tweaks in fuelling.  So as passionate as we might be about some brands we are equally supportive of other brands as they will suit other athletes.  The fuelme team is made up of Hunters, Triathletes, Endurance runners, ex-cyclists and are involved teams sports Waterpolo, Football & Rugby.  Meet the team section coming!

Because we’ve done it, we understand it, and are genuinely are excited to see what people achieve and to assist people to do these amazing events.  The buzz is infectious – See you out there!

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