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About Us

FuelMe – Fuel Is Our Game

It’s what we do. We Eat, Sleep, Train, Live Endurance. FuelMe has been a familiar name in fuelling NZ’s Endurance Athletes with the best Endurance Sport nutrition and Gear on the market since 2006.  We knows the challenge you face! We have competed in Coast to Coast, Ironman, ½ Ironman’s, Tarawera Ultras, Taupo Ultra, many NZ and international Marathons, Multi day adventure races, Kelper Challenge, Routeburn, Motatapu ….the list goes on, we get it!  Because we’ve done it, we understand it, and are genuinely are excited to see what people achieve and to assist people to do these amazing events.  The buzz is infectious – See you out there!

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If you are an athlete of any kind – walker, runner, a cyclist, rower, swimmer, triathlete, adventurer, multi-sporter, team sport player or all of the above  you will find what you need to support your performance.  Whether you are someone that pushes their mind and body to the limit or just enjoy being out there and active, in the pursuit of happiness, our aim is to provide you with what you are going to need to keep going.  If we don’t have it let us  know and we will do all we can to find it for you!

We stock the best products specifically designed to help endurance athletes, Team sports players and adventurers – with NZ’s biggest range of Endurance Sport nutrition including energy gels, nutrition bars, carbohydrates, electrolytes.  We follow what is going on internationally and endeavour to bring you new product options as soon as possible.  Our range is extending all the time as we find new and exciting products to bring to you.

We also stock a wide range of accessories and equipment from top brands in gear such as: Ultimate Direction, CamelBak, Skins,  2XU, Injinji, Feetures Hydrapak, Fitletic, Buff, Inov8 (coming) , Ultraspire, and more.

Our fuelling brands include:  Torq, Caffeine Bullet, GU Energy, Pure Nutrition, Peak Fuel, Endura, Maurten, Clif, Em’s power bars, SIS, Tailwind, Saltstick, Manuka Performance, Nuun, SOS Curranz, Revies, Leppin and more on their way watch this space!

Welook after your skin with quality sports sunscreens, chaffing protection, and care: Sweet Cheeks, Body Glide, Squirrels Nut Butter, Skinnies, Aloe Up and more.

We take care of your healthy snacking with products such as :  Justine’s Cookies, Em’s, Torq Bars and more

We aim to bring the best deals on offer with low everyday pricing plus weekly specials and regularly promotions and offer to our registered customers!


Our vision is to be New Zealand’s leading retailer of everything sport nutrition, providing:

  • quality products
  • outstanding service
  • open and honest communication
  • great backup product support and warranty support
  • easy product returns and exchanges
  • awesome deals
  • sound advice

We want FuelMe to be your number one choice when you think sport nutrition.

Why You Should Choose FuelMe:

Fuel Me is New Zealand based – supporting New Zealand Products

Fuel Me aims to get behind local events, athletes and teams

Fuel Me is not a drop shipping website – we do offer a back order option on some gear however this will still come via Fuel Me.

If we don’t have it in-stock – we will try to get it for you – we try not to say NO, ever – except to chocolate for breakfast (ok not always)!

Quick delivery – as soon as we can get in on the courier we will. Sometimes this means packing 7 days a week!

We always pass on product savings where we can.

Fuel Me offers the full range of products to support your efforts out there – If we are missing something PLEASE let us know!

Team Fuel Me Loves to hear what you do, how you went and how you found certain products. Please let us know – our learning never stops!

If we can’t answer your questions regarding a specific product WE WILL FIND out for you.

Make FuelMe your source for everything fuelling. We guarantee to get you from A to B – and back again.